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| Kroger Co. (KR) Shares Cross 2% Yield MarkBy Dividend Channel Staff, Monday, July 2, 3:15 PM ET
In trading on Monday, shares of Kroger Co. (NYSE:KR) were yielding above the 2% mark based on its quarterly dividend (annualized to $0.46), with the stock changing hands as low as $22.65 on the day. Dividends are particularly important for investors to consider, because historically speaking dividends have provided a considerable share of the stock market's total return. To illustrate, suppose for example you purchased shares of the S&P 500 ETF (SPY) back on 12/31/1998 — you would have paid $123.31 per share. Fast forward to 12/31/2011 and each share was worth $125.50 on that date, a mere $2.19 or 1.8% increase over all those years. But now consider that you collected a whopping $23.90 per share in dividends over the same period, increasing your return to 21.15%. Even with dividends reinvested, that only amounts to an average annual total return of about 1.7%; so by comparison collecting a yield above 2% would appear considerably attractive if that yield is sustainable. Kroger Co. (NYSE:KR) is an S&P 500 company, giving it special status as one of the large-cap companies making up the S&P 500 Index.
In general, dividend amounts are not always predictable and tend to follow the ups and downs of profitability at each company. In the case of Kroger Co., looking at the history chart for KR below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 2% annual yield.
Special Offer: Establish a secure stream of income during your retirement years by following the Retiree Income Portfolio with this free 30 day trial According to the ETF Finder at ETF Channel, KR makes up 5.13% of the Dynamic Retail Portfolio ETF (AMEX:PMR) which is trading lower by about 0.7% on the day Monday. See what other ETFs contain KR »
Find the right mix of model portfolios today at PortfolioChannel.com
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The Importance of Dividends
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